Seminar marketing is an extremely powerful way for you to get your message out to a lot of people in a short period of time.
Seminar marketing could be as little as four to six people at a power breakfast, or a lunch and learn, or could be as many as forty, sixty, eighty, or a hundred or thousands of people in an auditorium, a church, a community hall, or whatever it might be.
There are a variety of different ways to reach out to the community to get people involved. One way is to go into professional associations.
Take the brief course that you can create very easily on the basics of credit, expand that into a question and answer session, put into it some mix about credit which you may have found in this book, create them in your own words.
And then you can get a course approved fairly easily as a continuing education course for professionals. Professionals in the real estate field, the mortgage field, certified financial planners, certified public accountants, attorneys, all these people need to take a certain amount of continuing education courses in order to main their licensure status.
You can easily create a course on credit and the myths of FICO revealed to be taught to these different associations. You can contact your local bar association, your local society of accountants, your local association of mortgage brokers, your local association of realtors, and find out what the steps to get a course approved that continuing education is.
Once you get the course approved for their continuing education, then you can go to the different areas and different locales and jurisdictions around you, and solicit the faculty member who handles the continuing education for that local group.
Let them know that you have created a course that’s approved for continuing education in their field, and that you’d like to present it at another upcoming monthly meeting. The fact of you being willing to present that course free of charge is a great way to incentivize them to use you, and schedule you for that meeting.
Once you present the course, focus the course ninety-five percent on providing them valuable content that can change the lives of their clients, and change their lives.